about us


Message from co-founders: Diane de Villiers and Jo-Pierre Lerm


To all the brave self-employed entrepreneurs and small business owners in South Africa

As small business owners ourselves, we know that without a consistent flow of new clients you don't have a business. We also know that small businesses don't have the time or money (or the inclination) for marketing and sales.

So here's an inexpensive, easy way to get new business ... and new clients. Join breadandbutter - an online business network where members are dedicated to helping each other find new business by passing each other leads and referrals. And the lead just pops into your inbox automatically! You get qualified leads and you contribute qualified leads to members of the breadandbutter network.

Simple huh?

And best of all, it's effortless. We all know someone who is genuinely looking for a provider, a party planner, a massage therapist, a painter, a brochure designer, a lawyer ... one or other provider. Think about your circle of friends and family right now ... who is renovating, planning a holiday, landscaping a garden, looking for a guitar teacher? These are all opportunities or leads for someone in the breadandbutter network.

The person you refer benefits by getting a choice of ethical, professional and experienced providers on the network whose ratings and references are transparent. All clients are able to check provider ratings before committing to commissioning any work.

We believe that small business owners play a critical role in the success of our economy in South Africa. Highly self motivated and passionate, we small business owners create opportunities for ourselves for many different reasons.

The breadandbutter network is ideally suited to people who ...

  • Either can't find or don't want regular employment or a job in the formal sector
  • Prefer the potential freedom and opportunity only available via self employment
  • Aspire to create extraordinary wealth for themselves
  • Enjoy working flexitime and taking time off when it suits them

Whatever your motivation is ... we're sure that joining the breadandbutter network will help your business grow.

breadandbutter launched in October 2008. We're looking for like-minded business owners to commit to growing an exciting and highly beneficial network for all our members. The network will be most powerful when the member base grows to several hundred. So please tell your friends, family and business associates about us and encourage them to register and try us out as either a provider or a client. Membership for potential clients is free and providers looking for leads pay a fixed subscription of R125 per month for unlimited participation in the network.

We look forward to helping you accelerate the growth and success of your business. If you have any questions or suggestions, we'd love to hear from you ... please contact us directly.

Best wishes from Diane and Jo-Pierre

Diane de Villiers

Jo-Pierre Lerm


Our Work Experience

Diane de Villiers

Over 25 years business experience including:
  • Member of the Board of Directors of Ogilvy & Mather Direct - now Ogilvy One
  • Divisional Head of Old Mutual Direct
  • Head of Marketing for 20twenty - SA's first independent online bank
  • Founder and owner of small businesses: Peach marketing, QuietStorm, Gush* Communications
  • Co-founder and Managing Director of Autumn Star, owner of Win Now, SA's first permission based marketing agency
  • Founder of business transformation agency Butterflyblu - www.butterflyblu.co.za
  • Co-founder of Digital Activators, owner of breadandbutter - SA's first online lead exchange

Jo-Pierre Lerm

Over 8 years software development experience including:
  • Web developer - 20twenty - SA's first stand alone online bank
  • Web developer - Gush* Technology - CRM solutions
  • Founder and Director - Kastim, www.kastim.com - Software development company
  • Co-founder and IT Director of Autumn Star, owner of Win Now, SA's first permission based marketing agency
  • Co-founder of Digital Activators, owner of breadandbutter - SA's first online lead exchange

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